We just launched a cute new interface for the Whitney’s new Curate Your Own Membership feature. You can mix and match different benefits to create a custom annual membership for yourself. The Whitney is apparently the first major museum to do this, and it’s in keeping with a number of other bespoke features on the website, some live already and some coming soon. The idea also reinforces the rich variety of programming and experiences available at the Whitney, something our web design has also always tried to emphasize. In this new interface, you color a badge as you design your membership.